In the beginning… The Dixie Wax Paper Company, which was a company in name only, began in 1922 in Dallas, TX. There was a building with a few machines that made up the entire plant investment. It was supposed to convert ordinary paper into waxed paper; however, no paper had ever been converted there, nor had the new owners ever seen paper waxed. Deciding that there was a real opportunity in this field, these young men attacked this new job with zeal. William H. Bryce, Sr. joined the company as an active partner. Mr. Bryce, with his chemical engineering background and a canny German mechanic Mr. Kimple, put the equipment in order and began wax-coating paper. The business thrived and soon a new plant with faster, heavy-duty machinery was needed.
In 1928, Dixie purchased the Sani-Wax Paper Company Plant in Memphis, TN. Mr. Bryce became Vice President and General Manager of the new plant location. Mr. Bryce and his team developed many fine products, but one that especially caught on for the bakeries was Brad-Tite. This was a specially blended wax-coated glassine paper that was transparent and was used to seal in the flavor and goodness of freshly baked bread. Both plants were now producing packaging materials for potato chips, candies, cakes, pretzels, and other various products. The Roaring Twenties were about to end with the Stock Market crash of 1929, but Dixie Wax Paper Company was too full of energy, zest, vigor, and pride to crash with the times. Dixie went into the Great Depression years so full of new life and expectancy that there never was a work layoff. Everyone just rolled up their sleeves, sold harder, produced better, developed new equipment and new products, and kept on growing. Dixie developed, produced, and sold (the country on) waxed potato chip bags, and grease-proof glassine paper. Some will remember the former “printing on top of the wax” glassine bags. Dixie called them Fresheen and registered it as their trademark.
Dixie innovated products like Celloshine (a highly transparent glassine bag whose face had a gloss finish and whose bellows and backs were waxed), Wax-Sheen similar to Celloshine but for cakes, etc., Velv-O-Pake (white opaque bread wrappers). Right in the midst of all this expansion and growth fell World War II. After the war, most Dixie servicemen returned to Dixie and got their jobs back or tried new jobs with their new service-acquired skills. Production techniques from war production had been learned and Dixie was eager to thrust itself into the new Post War Era with new vitality. Products were changing and the needs and wants of the consumer became the motivation of manufacturers to produce and market toward those ends.
Everyone was tired of war shortages and bland military diets; they wanted to experience the spices and richness of quality foods. Dixie responded with products like Super-Fresheen bags, a highly modified wax formula with the first use of plastic as an ingredient.
The newly formed laboratories in the Dallas and Memphis plants were being staffed by the second generation of the founders. These young men spent extended time learning in the labs and plants of Dixie’s supplier’s locations. They became the forerunners to DIXICO’s R&D department.
Tom Williams, Louis Kimple, Louie Kimple, Bill Bryce, JR., W.H. Bryce, and Stuart Moore